From an idea in Los Angeles, to our original kombucha brewery and taproom in Hackney Wick, East London, to our current brewery in Oudenaarde, Belgium, the JARR journey has always been driven by a passion to change drinking habits. JARR is also about changing perceptions; we’re reimagining what a soft drink can be using ancient traditions adapted for the modern world. JARR is organic, vegan and low in sugar. Our kombucha is also packed with fibre and contains vitamin C, making it a bomb of health benefits for you!
After visiting Adam in Los Angeles, Tom, Jess, Neil and Adam soon discovered their shared passion for kombucha. Driven by this passion, they created a drink that challenged the norm and offered an alternative to sugary soft drinks. That's how JARR was born.
In Autumn 2015, we opened the first commercial kombucha brewery in London. Here, we introduced our first flavour: Ginger Lemon. We offered it on tap and in cocktails at JARR Bar, Europe's first kombucha taproom, located in Mick's Garage, our warehouse space in Hackney Wick.
In April 2016, we launched our first range of bottled kombucha in Harrods. Ever since, we have been constantly improving our brewing technique and inspiring people around the world about kombucha.
In November 2018, JARR partnered with Duvel Moortgat, a 4th generation family of specialty breweries established in Belgium in 1871. Duvel Moortgat has a rich tradition of growing sustainable businesses using only the best ingredients and procedures.
At the end of 2019, JARR began the construction of a brand new, state-of-the-art kombucha brewery in Belgium. Today, as part of the Duvel Moortgat family, JARR’s goal is to share great tasting, organically produced, premium kombucha with more people than ever before.
Brewing kombucha should always be done with passion, love, care and attention to detail. It’s our belief that this process should never be outsourced to a third party. We have and always will, brew and bottle our kombucha in house to ensure that it is crafted to the highest standards of quality and consistency.
For this reason, we’ve invested a great deal in building a state-of-the art kombucha brewery in Oudenaarde, Belgium. A place where we continue to grow, learn and focus on making the best tasting and highest quality kombucha we possibly can for years to come.
